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Choosing a diamond

There are so many diamonds to choose from, finding the one that's right for you can feel overwhelming, especially when compared to a jewellery store where choice is much more limited. Consider the following step-by-step guide for choosing a diamond. Everyone's diamond search is unique, but you may find this to be a helpful starting point.


  1. First, identify your preferred diamond shape. If you do not know and cannot find out, consider round or princess cut.

  2. Set a carat weight minimum based on the recipient's preferences. If they have their heart set on a one carat diamond, even the most beautiful half carat stone will be a disappointment.

  3. Start with the highest quality diamond of the shape and carat weight minimum you identified in steps 1 and 2, and begin making concessions in the following order until you arrive at a diamond that fits your budget:

    • First, lower the Clarity.

    • Next, lower the Colour.

    • Finally, lower the Cut.

    • If the diamonds that match your revised criteria are close to your budget, consider shaving off some carat weight to close the gap. A carat weight difference of 10% or less will be very difficult to detect visually.


  1. If after following the steps above, you are still outside your budget, repeat the process with new thresholds:

    • First, further reduce Clarity. Go as low as SI1.

    • Next, reduce Colour. Go as low as J. If you know the diamond will be set in yellow gold, you could safely drop to K.

    • Finally, reduce the Cut. Go as low as Good in round diamonds, and Fair in fancy shapes.


  1. At this point, if you are still outside your budget, your next step will depend on your individual preferences and needs.

    • If the diamond you seek is under one carat, you could consider a drop to SI2 clarity.

    • If the diamond is both a brilliant cut and under 1.50 carats, an L-M colour may be perfectly acceptable when set in yellow gold.

    • If size is the primary consideration, you could consider a Fair cut round or fancy shape.

    • If you are still well outside your budget, you may need to consider increasing your budget or reducing your minimum carat weight target.


Do you have a question? Please Email us (Email) for more information or alternatively write to us (email).